In the Inner West of Sydney alone there were over 400 garage sales as part of Garage Sale Trail 2017.
Those garage sales got an amazing 44,831 pre-loved items up for sale over the weekend. Here's a wrap-up of just one of those sales, and how it became a roaring success.
A Secondhand Wonderland
On Saturday, October 21, Marrickville West Primary School became a Secondhand Wonderland, and one of Sydney's biggest Garage Sale Trail events.
Marrickville West made a real day of the event, really making it their own, and winning our King of all Garage Sales competition along the way.
In addition to browsing more than 25 stalls full of secondhand goodies in the school grounds, visitors and shoppers also had the chance to take a breather in the beautiful the community garden, revive with a coffee at the cafe, tuck into an ice cream or even get their car washed!
Younger shoppers could swap their Ooshies, Shopkins and Pokémon Cards or make and create at the craft stall. If ever an event has something for everyone, this was it!
Getting the word out
When you're hosting such an extravaganza, you've got to get the word out! Marrickville West took this very seriously (in a fun way). Here are a few highlights behind their successful campaign;
- The Secondhand Wonderland Garage Sale Trail sale page delivered all the important details to potential shoppers, from opening hours, payment options, stalls on offer and public transport details.
- Their Facebook page offered all stallholders all the info they needed to make sure the day ran smoothly, including an impressive staffing roster
- They got the word far and wide via facebook via Garage Sale Trail's King of all Garage Sales competition , scoring a huge 222 shares. That's a potential reach of greater than 44,400 people!
- And last, but not least, they even made their own marvellous meme...
Lindy Allwis, President of the P&C at Marrickville West Public School commented that “the sale was a fantastic fundraising opportunity for the school and we raised over $1,500 via the garage sale which is amazing.”
Their win of the King of all Garage Sales competition added another $500 to the P&C's coffers, thanks to sponsor, Storage King. Mums, Dads and kids pocketed the proceeds from their own stalls.
The benefits weren't just financial, either. Lindy added “we’re so excited to be the King of All Garage Sales, it really helps reinforce the importance of ‘the choose to reuse’ message to ourstudents and families.”
Strengthening existing and creating new community connections are another positive by-product. We have learnt that one garage sale can generate 50 community connections, so the community-building power of events like this is significant.
Check out our how-to guide for schools for tips on how to have a successful garage sale at your school.